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Policy matters

This page details the central policies from across the United Kingdom in which the out of home advertising and media industry can play a positive role in the fight against childhood obesity. Outsmart is actively engaging with policymakers in all these areas to use the power of advertising to promote lasting and achievable lifestyle change as part of a holistic approach to tackling the issue.

    United Kingdom

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    Childhood obesity: a plan for action, chapter 2
    Part 2 of the government’s plan for action to significantly reduce childhood obesity by supporting healthier choices.
    Click here to read on UK Government website.

    UK Nutrient Profiling Model 2018 review
    Public Health England (PHE) was asked by the Department of Health and Social Care to review the UK Nutrient Profiling Model to bring it in line with current UK dietary recommendations.
    Click here to read on UK Government website.

    Wales

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    Healthy Weight: Healthy Wales
    The Welsh Government are seeking views on proposals to prevent and reduce obesity in Wales.
    Click here to read on Welsh Government website.

     

    OUTSMART Consultation Response

    OUTSMART Response to the Welsh Government's consultation on "Limiting the promotion of unhealthy foods" in the 'Healthy Weight: Healthy Wales" Strategy Paper
    This paper submitted on 12 April 2019 explains why bans don’t work and outlines more effective alternatives proposed by the industry.
    Click here to read it.


    Scotland

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    A Healthier Future: Scotland's Diet and Healthy Weight Delivery Plan
    Sets out how the Scottish Government will work with partners in the public and private sector to help people make healthier choices about food.
    Click here to read on Scottish Government website.

     

    London


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    Transport for London 'Unhealthy Food' Advertising Ban
    Advertising restrictions across TfL’s advertising estate to reduce exposure to advertisements for foods and non-alcoholic drinks which are high in fat, sugar and salt (HFSS).
    Click here to read on London Government website.

    OUTSMART Consultation Response

    Consultation response to Mayor of London's proposed ban on food and drink advertising across the Transport For London estate
    This response submitted on 5 July 2018 argues that total ban should not be the only option and that there are a range of other evidence-based workable solutions which should be taken into consideration.

    Click here to read it.