About us
The ‘Get Smart, Outside’ campaign has been created by Outsmart, the UK trade body for the Out of Home (OOH) advertising industry. We represent over 90% of the sector, including the biggest sellers of outdoor advertising in the UK.
We make a significant contribution to the UK economy. The Out of Home industry:
• Supports 4,500 jobs across the country, directly employing 2,700 people.
• Contributes £463m to the economy by installing and maintaining public infrastructure, paying business rates, public rents and revenue share agreements with authorities plus staff and contractor salaries.
• Donates over £15m to support charities and local communities