Paint explosion with Outsmart logo
About us

The ‘Get Smart, Outside’ campaign has been created by Outsmart, the UK trade body for the Out of Home (OOH) advertising industry. We represent over 90% of the sector, including the biggest sellers of outdoor advertising in the UK.

We make a significant contribution to the UK economy.  The Out of Home industry:

• Supports 4,500 jobs across the country, directly employing 2,700 people.

• Contributes £463m to the economy by installing and maintaining public infrastructure, paying business rates, public rents and revenue share agreements with authorities plus staff and contractor salaries.

• Donates over £15m to support charities and local communities

PwC estimates that in 2017 the UK OOH industry created benefits for society in three areas:

PwC have not conducted a full economic or environmental study measuring the total ‘net’ (positive minus negative) benefits to the UK economy and local environment